Areas of operation

The transformational process of a city into a creative city needs to add economic, social and cultural value to places and neighborhoods, achieving tangible results and reflecting the identities, values and history of a city. The bi-lateral thinking (analytical & creative), passion and energy of the arts, in collaboration with other professional fields, has the power to engage public, private and community sectors in working innovatively to revitalize the places and cities where we live and work.For that, we focus on:

Organization
Developing strategies for getting stakeholders to work toward the same goal and for assembling the appropriate people and financial resources to implement programs.

Promotion
Implementing best practices for improving the image of different city neighborhoods, in order to encourage consumers and investors to live, work, shop, enjoy their leisure time, and invest in them.

Design
Focusing on creating inviting neighborhood atmospheres, through streetscape and other urban design improvements and on their maintenance through imaginative arts & culture interventions in unusual places.

Social/Economic Revitalization
Developing consistent and innovative approaches to strengthen the existing businesses, recruiting new ones, and converting abandoned or underused spaces to promote imaginative occupations.

Cidade criativa | Cultural Transformation creates and provides interdisciplinary programs for clients, either leading, co-directing or consulting for projects that integrate the structural, aesthetic, and emotional aspects of urban planning to transform communities, cities and neighborhoods in what their citizens want and have the right to have.

Areas of involvement include:

Local, National, and International Public Administration – integration of arts & culture into city planning; new and imaginative resources on projects that address public space; mapping the city tangible and intangible cultural assets; guidance on effective policies for the cultural sector; research and strategic advice on community revitalization; promotion of forums to discuss and analyze relevant issues for the city; collaboration with city and state cultural departments, for the development of vision and strategic plans that foster intersections between the arts and tourism, sports, environment, health, and more.

Schools, Universities, and other cultural and educational institutions - programs that increase society's awareness on the role of arts & culture in city development; interdisciplinary leadership development programs in and through the arts, and internship projects to increase cultural knowledge and competency.

Communities of practice, proximity, interest, values, and passion of all shapes and sizes – collaboration in the reclaiming of abandoned properties, making sure that their new use will provide social, economical, and cultural benefits to the community; initiation and maintenance of open conversations with groups of innovative citizens, collaborating in finding the best path for problem solving and autonomous organization, thus collaborating in the opening of transformative opportunities for the community.

Cultural Centers, Museums, and Galleries – shaping of innovative programs that convene creative businesses, artists, and producers, establishing the client institution as the platform for collaboration, intersection, and interaction between the arts and other sectors of the creative economy; connection of creators and interest groups for the production of original ideas that potentially can be transformational for communities, neighborhoods and city.

Local and national development agencies and NGOs – creation and collaboration in interesting, unusual, small or large scale projects that bring together several sectors of society; design and implementation of interdisciplinary programs in leadership development and change management; research and strategic advice that incorporate cultural knowledge in decision making and policy formulation.